Duncan MacPherson’s Post

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Podcast Host, Author, Coach and Keynote Speaker on Practice Management, CEO of Pareto Systems, Coaching for Financial Professionals

Understanding the Sellers Motivation If you get to the point where you say, “it’s go time” on the business-to-business (B2B) model and you’re confident in your business to consumer (B2C) IP and adoptability, the next things to clarify before you go to market are your hook and your B2B process. The hook itself has nothing to do with how great you are. Potential opt-in candidates will figure that out for themselves as they go through your fit process. The hook has to be all about them and what they want. Read the full article below 👇 #practicemanagement #businessdevelopment #growth #learning #business #thenextlevel #successs #processes #thebluesquaremethod #theadvisorplaybook #advisors #feeforserviceprofessionals #wealthmanagers

Andrew Giffin

Multi-Media Marketing Manager

1y

Well said!

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