Duncan MacPherson’s Post

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Podcast Host, Author, Coach and Keynote Speaker on Practice Management, CEO of Pareto Systems, Coaching for Financial Professionals

Content Marketing = Thought Leadership A best practice that can take more time to produce, but strongly reflects and supports your branding strategy, is content marketing. When you create and promote your content, and make it the call to action, you ask the world to ask for your thought leadership IP, rather than asking for appointments or new business. You are attracting with permission marketing, rather than chasing with sales techniques. Read the full article below 👇 #practicemanagement #businessdevelopment #growth #learning #business #thenextlevel #successs #processes #thebluesquaremethod #theadvisorplaybook #advisors #feeforserviceprofessionals #wealthmanagers #financialadvisors

Andrew Giffin

Multi-Media Marketing Manager

1y

Great #businessdevelopment #strategies from Duncan MacPherson! #strategiesforsuccess

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